Episode 2: From Tinder match to newsletter nerds. Ambreen and Sam started an email marketing company, Reply Two. They're focused on solving a real-world problem in the space. Creators spending more time wrestling with operations than creating content. 

In this episode, we unpack how direct customer feedback revealed that newsletter creators don't need another platform, they need someone to handle all the other operational headaches so they can focus on what they do best. Create.

What we cover:

How Ambreen's shift from physical to digital design uncovered the empathy gap in newsletter operationsWhy the "Jobs to Be Done" framework changed our approach to helping creatorsThe exact moment we realized newsletter operations was the barrier between good content and actual growthHow the pandemic newsletter boom exposed the critical need for operational expertise

Listen to discover why we're building the business that helps you build your media empire, one send at a time.

Timestamps: 

00:00 Why another email company? (Spoiler: we're not one)00:39 From Tinder match to business partners01:46 Ambreen's design journey and customer insights03:28 Building our newsletter operations expertise06:20 The business spark and Jobs to Be Done08:25 Scaling challenges that shaped our approach09:44 How the pandemic changed newsletters forever11:58 The core problem creators can't solve alone13:08 Reply Two: You create, we ship14:53 The future of creator-focused newsletter support

Some free Reply Two resources available 24/7

Listen at https://replytwo.com/podcastWiki and Prompt Library: https://replytwo.com/wiki  Boring Blog Post: https://replytwo.com/blog/why-i-decided-to-start-an-email-marketing-company