In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles reveals the latest in PR strategies with PR expert Andrea Pass., founder of AndreaPassPR.com. In a fast hour, you will come away with plenty of refreshing insights and ahas that will sparkle a dull website and spruce up your online influence. • What public relations can do for authors. • Why authors need PR as part of their marketing mix. • What the difference between PR and advertising is. • How earned media coverage drives book sales. • What you have to do to be prepared for public relations outreach. • What the long-term benefit of press coverage is and how to take advantage to it. • What your website media tab needs now and how to update it. • What elements to add to your website media tab on an ongoing basis. • Which social media sites to use for book influence And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.