Swag and Book Marketing...the Magic Duo In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites cover and book designer Rebecca Finkel back to talk swag and book marketing. Your success going forward is all about what mindset you choose to have. Add in your branding, theme, the CORE of your message or storyline and wrap it all with consistency. For 2024, must-haves include: - Bookmarks - Postcards, including creating multiples as in a series - Banners - Build SuperFans - Author and Book one-sheets For your book, must-haves include: - Adding a bonus chapter within the book. - Create a bonus chapter that isn’t in your book … and add to your website. The only way to get it is that the reader needs to submit their email and name. - Seek out book clubs –in-store, within region, online or add to your website as a perk. Tune in for lots of ideas and how-to tips to enhance your influence and marketing via the AuthorU-Your Guide to Book Publishing podcast and is ranked in the Top 10 podcast for authors and bookmarketing. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.