In this episode of the AVIT Amplifier, host Ryan Gray speaks with Samantha Powell, the Manager of Industry Advocacy at AVIXA. They discuss Samantha's role in advocating for the AV industry, the importance of Infocomm, and the challenges and opportunities in the rapidly evolving AV technology landscape. Samantha shares insights on content creation, the size of the AV industry, and the need for new voices and perspectives to drive innovation. The conversation also highlights the offerings of AVIXA.tv and its role in educating and engaging the AV community.Advocacy is crucial for representing the AV industry and its interests.The AV industry is experiencing rapid changes, making long-term predictions challenging.Infocomm plays a significant role in AVIXA's strategy and content creation.Content creation involves balancing audience needs with emerging topics.The AV industry is larger than many realize, encompassing various sectors.New voices and perspectives are essential for the future of the AV industry.Disruption is necessary for growth and innovation in the AV space.AVIXA.tv offers a wealth of content for AV professionals.Engagement with the community is vital for continuous learning and improvement.KeywordsAVIXA, AV industry, technology, Infocomm, content creation, advocacy, future of AV, industry insights, Samantha Powell, AV technologyConnect with Sam:spowell@avixa.orghttps://x.com/SamanthaDPowellhttps://www.linkedin.com/in/samantha-powell-86507b27/Connect with Ryan: https://twitter.com/Ryan_A_Grayhttps://www.linkedin.com/in/ryanagray/ryan@higheredav.com  Follow the Show:https://twitter.com/AVITAmplifierhttp://higheredav.com/ryangray  Voiceovers by Chris Dechter:https://twitter.com/cdechterhttps://www.linkedin.com/in/cdechter/  Please rate and review the show wherever you get your podcasts, feedback is very welcome and we look forward to hearing from you!