This episode explores the impact of repetitive and generalized advice from fitness professionals on social media.

It emphasizes the importance of providing tangible and specific guidance rather than reiterating common phrases that may not resonate with everyone… you know, the shit that would make you go “viral” and impress other coaches (sorry not sorry for the call out). The discussion highlights the need to connect and communicate authentically, considering the varied understanding and knowledge of YOUR IDEAL CLIENT AUDIENCE… not trying to impress, but instead, aiming to CONNECT.

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