What beer would you sip at a seance?
In preparation for Spooky Season Sam Adams has a seance kit available to help you connect with one of America's true patriots. So far, the problem there has been that it's always sold out. We'll keep trying.
As if regular life isn't spooky enough right now we are coming up on Halloween. We'll take any excuse to have some seasonal beers so we ponder what would be a good beer for Halloween. There are a few that directly target it, but several others seem like they could be appropriate.
In the category of "stupid fun" we have the latest social media trend of "Splitting the G." Grab a pint of Guinness and try it for yourself.
Big Changes at the Great American Beer Festival
Consumer expectations and beer fests have changed a lot over the last few years. Previously, as long as you had a lot of great beer, you had a great fest. That's not going to do it anymore. The Brewers Association took note and this year's GABF will see a shift. Beverages other than beer will be featured and the event and it will be a more "experience" focused fest. Hopefully it all works out for them. If you're a craft beer fan you're sure to have a good time.
In other news we're seeing more brewery mergers and acquisitions, a German company is using the waste from the hop harvest to make building materials, and New Belgium answers my prayers with their new Mini Ripper cans. Praise be.
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