Welcome to another episode of Headcases. My guest got his start at Vidal Sassoon, where he quickly rose through the ranks of the organization to General Manager. To top that he went on to run no fewer than 320 salons in the UK. He launched AVD Cosmetics and grew it to $40 million in sales. He founded Eurisko Design, focused on crafting spaces to meet consumers' emotional as well as functional needs. With a doctorate in behavioural psychology, he has given TED Talks and been featured as a speaker at major industry events. You may know his books "A Window Into The Consumer's Mind", and "From Comfort to Growth". His mission is to elevate the thinking from owning a salon to owning a business, and I wholeheartedly agree. Let's get into this week's Headcase, Dr Leon Alexander.

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