My guest this week is the author of 15 books, he holds multiple Guinness Book of World Records including the most haircuts in 1 hour, the most haircuts in 24 hours and the fastest haircut. He is the CEO of Zootcuts, has a successful YouTube channel, he is a coach, trainer and mentor, and I can’t wait to sit down and hear Ivan Zoot’s story. 

Before he was even a haircutter, Ivan realized that the haircutting business was really a sales business. 

Ivan says “You are in the business of building and maintaining, cultivating and nourishing relationships with humans”

Listen to Ivan rate himself on hairdressing skills vs soft skills 

Ivan describes the “Right Pricing” and respecting the client’s perception of value (the price value proposition). 

Right now, stylists are seeing their clients “down market test”. Listen to find out what Ivan says about this issue. 

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