Welcome Back! I'm excited to have a dynamic mother-son real estate team, Russell & Karen Willer, from Royal LePage Signature. They share stories of their journey into real estate, their unique family history in construction and property management, their approach to working together as a team, and the values that drive their success. Our discussion touches on: - Karen and Russell Willer relationship and background in real estate. - The dynamics of working as a mother-son team - Negotiation strategies, door-knocking, and other client engagement tactics. - The evolving real estate market, client needs and creative approaches. - The importance of long-term relationships with clients - Why realtors should consistently put clients first. - How to create fun and engaging real estate videos. - Balancing humor with professionalism keep real estate content both relatable and effective. - Tips for success in Real estate Don't forget to rate and review the podcast. Connect with me on social media at @davidcinelli_realtor for additional content and any questions you may have about the market or the show. Looking forward to catching up with you next week! Timeline Topics [00:00:00] - Intro [00:01:00] - The Importance of Realtor Relationships [00:02:00] - Karen’s Family Background in Real Estate [00:05:00] - Russell’s Background and Entry into Real Estate [00:10:00] - Health Challenges and Personal Growth [00:13:00] - Russell’s Transition to Real Estate [00:17:00] - First Big Deal and Learning the Ropes [00:21:00] - Door-Knocking and Client Engagement [00:25:00] - Real Estate Market and Client-Centric Approach [00:28:00] - Working as a Mother-Son Team [00:31:00] - Values and Life Lessons [00:32:00] - Real Estate Videos and Social Media Content [00:36:00] - Future Projects and Client Gifts [00:37:00] - Conclusion #realestate #relationship