National Driver Appreciation Week sparks mixed emotions in the trucking world. While intended to celebrate truckers, it often highlights industry challenges like low pay and tough schedules. In this episode, Andrew explores this complexity, emphasizing the need for genuine gratitude and tangible change. Discover how Chief Carriers goes beyond gestures to truly appreciate their drivers. Takeaways <ul> <li dir="ltr" aria-level="1"> Genuine gratitude and appreciation are important for drivers </li> <li dir="ltr" aria-level="1"> Companies face challenges in showing appreciation while dealing with industry issues </li> <li dir="ltr" aria-level="1"> Ongoing appreciation and discussion of industry issues are needed </li> </ul> <a href="https://chiefcarriers.com/">Check us out at Chief Carriers for career opportunities in trucking.</a>   This podcast is produced by Two Brothers Creative 2024.