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How Beekman 1802 Used GOAT Wisdom to Build a Beloved Brand
June 19, 2025 · 31 min

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Description

What do you get when two city guys buy a goat farm during the Great Recession? A global skincare brand built on goat milk—and timeless wisdom.

In this inspiring episode, Deborah talks with Josh Kilmer-Purcell and Dr. Brent Ridge, the founders of Beekman 1802, about how they went from weekend farmers to building a multi-million-dollar business using lessons learned from goats, neighbors, and small-town living.

🧼 From making goat cheese and soap📚 To releasing their new book G.O.A.T. Wisdom: How to Build a Truly Great Business with Harvard Business Review💡 They share actionable insights for homesteaders, small business owners, and anyone dreaming of turning their passion into a meaningful business.

You’ll hear about:

How goats (and a neighbor’s kindness) saved their farmWhy they started with goat milk soap and what they learned along the wayThe importance of not doing everything yourself, and focusing on what you bring to the tableThe power of treating customers as “neighbors”Lessons in marketing, scaling, and community-buildingAnd how to convert everyday wisdom into entrepreneurial success

Resources Mentioned:

G.O.A.T. Wisdom: How to Build a Truly Great Business Buy on AmazonBuy on BookshopThe Bucolic Plague: How Two Manhattanites Became Gentlemen Farmers Buy on AmazonBuy on Bookshop

Connect with the Beekman Boys

Beekman 1802 WebsiteJosh & Brent on InstagramBeekman 1802 Boys on Facebook

Thanks for tuning in!

No one ever said raising goats was easy, but it doesn't have to cost a fortune or drive you crazy! You just need the right information.

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🔹 Or explore The Goat Academy

🔹Looking for Deborah's books? They can be purchased wherever books are sold, or you can get an autographed copy on our online store.

Happy goat-keeping! 🐐