May 30, 2025 · 31 min

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Get early access to property acquisition opportunities, behind-the-scenes updates, and insights into how we’re crafting a hospitality brand with soul.

In this episode, Kaye Putnam and Eric Moeller pull back the curtain on the emotional and strategic journey behind Freewyld’s latest real estate acquisition. From the excitement of discovering a promising property to the challenges of staying true to the Freewyld brand identity, they share raw insights and hard-earned lessons.

You’ll hear how the team balanced investor relations, cash flow planning, and renovation realities—while staying focused on building a hospitality brand designed to stand the test of time. This is a candid look at entrepreneurship, the importance of market fit, and the grit it takes to build a legacy business in the property acquisition space.

Whether you're an aspiring real estate investor, a hospitality brand builder, or simply someone who appreciates the emotional side of business, this episode is for you.

⏱ Episode Chapters

00:00 – Introduction to Freewyld's Journey

02:58 – The Search for the Perfect Property

06:13 – Emotional Roller Coaster of Property Acquisition

08:59 – Brand Identity and Market Fit

11:47 – Highs and Lows of the Acquisition Process

17:47 – Navigating Challenges and Investor Relations

29:52 – Lessons Learned and Future Focus

Keywords: Freewyld, property acquisition, hospitality, brand identity, investor relations, emotional journey, business lessons, market fit, real estate, entrepreneurship

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