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SS236: How To Raise Rents Without Losing Tenants
June 29, 2025 · 7 min

Raising rents can feel risky but not raising them could be even worse.

In this episode of Strategy Saturday, Charles Carillo shares a proven strategy for increasing rents without losing your best tenants. Whether you’ve just bought a property with under market rent, are dealing with inflationary pressures, or want to boost your cash flow without causing turnover, this episode will walk you through exactly what to do and what to avoid.

Charles covers:

How to raise rent the smart and sustainable way

When to use a rent concession strategy

How to justify rent increases with data and transparency

What to include in a rent increase letter

The hidden cost of tenant turnover

Why communication and empathy are key to tenant retention

If you're a landlord, real estate investor, or property manager looking to raise rent without damaging relationships, this episode is your roadmap.

Mentioned in this episode: Watch Episode SS39 for a deeper dive on raising rents: https://youtu.be/rbdYOyyVXnM

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