In this episode of the Grow Your Nutrition Business Podcast, host Nicole Aucoin sits down with Gordon Lake, a CrossFit affiliate owner and Southeast regional rep, to discuss how he successfully added 54 new members to his gym in January. Gordon shares key strategies behind his gym's growth, including effective planning, logistics, and the power of youth strength and conditioning programs. He also dives into the importance of community engagement, follow-up strategies, and creative approaches to gym ownership. Plus, Nicole highlights upcoming events like the Gym Accelerator Summit and a healthcare appreciation initiative, designed to help gym owners support their communities and drive success. Tune in for valuable insights on business growth, member retention, and innovative gym management!

What You'll Learn:

Gordon Lake's Success Story – How he added 54 new members in January Social Media Strategies – Leveraging online presence for gym growth Youth Strength & Conditioning Programs – Driving community engagement Community Involvement – Building strong relationships for retention Follow-Up Strategies – Keeping potential members engaged Thinking Outside the Box – Creative approaches to gym ownership Adult Membership Growth Tactics – Expanding and sustaining a member base Maximizing Member Value – Offering additional services to boost retention Personal Training & Revenue Growth – Increasing income through customized coaching Challenges & Pricing Strategies – Overcoming obstacles in gym management Upcoming Events – Gym Accelerator Summit and healthcare appreciation initiative

 

LINKS:

Episode Blog Post HERE.

Free Downloadable Guide - 3 Steps To Hiring & Training A Nutrition Coach: HERE

 

Join us in person at the Gym Accelerator Summit[GAS]: 

Live event hosted by HSN Mentoring for gym owners, managers and nutrition coaches to help bridge the gap between fitness and health inside your gym. 

April 3-5, 2025 in Nashville, TN. 

Tickets & Details: HERE https://growyournutritionbusiness.com/gas/)

 

 

▼ ▽ Connect With Us

HSN Mentoring Instagram  | https://www.instagram.com/hsn_mentoring  Healthy Steps Nutrition Instagram  | https://www.instagram.com/healthystepsnutrition Nicole Aucoin Instagram  | https://www.instagram.com/nicole_rd_hsn 

 

▼ ▽ About Healthy Steps Nutrition & HSN Mentoring: 

We believe something as fundamental as nutrition shouldn’t be complicated, which is why we focus on a simple habit-based approach. We know that helping you become the best and healthiest version of yourself isn’t just about telling you what to eat or going to the gym a few hours a week. Our holistic coaching program addresses nutrition, mindset, sleep, daily movement, support system and lifestyle paired with our expert coaches for accountability and support. Our mission is to help one million people take control of their health one step at a time. In order to do that, we need gym owners and coaches with their boots on the ground, using the Healthy Steps Nutrition framework to empower their communities to make health a way of life. HSN Mentoring provides a turn-key solution for gym owners to build, launch and grow a professional nutrition coaching program in their gym, including training, business systems, nutrition coach certification, an exclusive app to manage clients, and ongoing mentoring.

▼ ▽ Next Step For Gym Owners: Book a FREE Discovery Call {For Gym Owners Only} HERE | https://growyournutritionbusiness.com/book-a-free-call