Creativity is not solely the product of conscious effort but also arises from the subconscious mind. Dreams and daydreams play a crucial role in this process by fostering novel connections and unlocking insights beyond rational thought. The subconscious, active during sleep and moments of mind-wandering, engages different brain states conducive to imaginative thinking and problem-solving. Techniques such as dream journaling, embracing creative drowsiness, scheduling daydreaming, and practicing freewriting can help individuals tap into this subconscious creativity. Historical examples, like discoveries and artistic works originating from dreams, illustrate this powerful link. By acknowledging and cultivating our subconscious, we can access a deeper source of innovation.