Over the past few months, musicians have been posting on TikTok about how their record labels are forcing them to make TikTok videos to promote their new music. On the show today, Rachelle and Madison look at what all these famous musicians like Charli XCX, Florence Welch, and Ed Sheeran are posting, why the music industry is so desperate for viral hits, and who we should feel sorry for in all of this. This podcast is produced by Daniel Schroeder, Rachelle Hampton, and Madison Malone Kircher. Learn more about your ad choices. Visit megaphone.fm/adchoices