<p>Welcome back to Inside the Click - Monica and Michelle here with Five on Friday, giving you the lowdown on all things creator economy in just 5 minutes.</p><h2><strong>What went down this past week:</strong></h2><ul><li>The <a href="https://www.motorsport.com/formula-e/news/mahindra-kills-off-ai-influencer-after-social-media-backlash/10564692/" rel="noopener noreferrer" target="_blank">backlash against AI influencers</a> highlights the importance of using real creators as brand ambassadors. The failure of the AI influencer trend indicates that AI-generated influencers are not resonating with audiences.</li><li>LTK's new planning tool provides creators with an easy-to-use content planning solution.</li><li><a href="https://gritdaily.com/influencer-platform-primetag-fundraise/" rel="noopener noreferrer" target="_blank">Primetag raises 3.8m</a> in their latest seed round</li><li>The <a href="https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255" rel="noopener noreferrer" target="_blank">FTC's updated endorsement guides</a> emphasize the need for clear and specific disclosures in influencer marketing.</li><li>TikTok's e-commerce expansion presents new opportunities for creators to monetize on the platform.</li></ul><br/><h1>Let's Connect!</h1><p>Instagram: <a href="http://www.instagram.com/insidetheclick" rel="noopener noreferrer" target="_blank">@insidetheclick</a></p><p>TikTok: <a href="http://tiktok.com/@insidetheclick" rel="noopener noreferrer" target="_blank">@insidetheclick</a></p><p>YouTube: <a href="https://www.youtube.com/@insidetheclickpodcast" rel="noopener noreferrer" target="_blank">InsidetheClickpodcast</a></p><p>Email at hello@insidetheclick.com</p>