Tyler Lane is the Founder and CEO of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 13 years of experience in digital marketing, he has successfully created, launched, and evaluated SEO, content marketing, analytics, and social strategies, bringing his expertise to Session Interactive. Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth.

Many companies struggle to turn their digital marketing investments into measurable outcomes, often due to blind spots in data tracking, ineffective SEO strategies, or lackluster paid media performance. Businesses waste money and miss growth opportunities without understanding user behavior or proper attribution. So, how can organizations build more intelligent, results-driven marketing systems?

Tyler Lane, an expert in SEO, paid media, and analytics, shares how a deeply analytical approach can transform marketing effectiveness. He emphasizes the importance of a clean analytics setup to ensure accurate attribution and performance tracking. He recommends auditing conversion events and tailoring data dashboards to support strategic decisions without overwhelming teams. By focusing on user intent, leveraging both organic and paid strategies, and staying ahead of AI's role in search behavior, Tyler provides a framework for sustainable digital success.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Tyler Lane, Founder and CEO of Session Interactive, about building results-focused marketing campaigns. Tyler explores actionable SEO strategies, the power of clean analytics, and the impact of customer journeys on conversion. He also discusses agency culture, the role of AI in search, and his path from IBM to launching his own business.