This week Beth Feraco makes her Industrial Strength Show debut... And it won't take the Industrial Strength Universe long to figure out WHY Joe invited her on the show :) Beth is a "NO BS", "Tell it like it is" Health & Fitness coach who is dedicated to busting popular fitness myths and helping people reach their goals WITHOUT following fitness fads or trendy diets. On today's show you'll hear Beth & Joe discuss a variety of topics including: How/Why Beth got started in the fitness industry; Creating content that will positively IMPACT your clients vs trying to IMPRESS your peers; Top 3 pieces of misinformation currently being spread online; Why EVERYONE needs to "master the basics"; Beth's stance on tracking calories/macros; Strength training recommendations (for females); Why Beth has a problem with weight vests; The power of "community"; The "missing piece" to most people's fitness/nutrition journey... And Much MORE! *For a full list of Show Notes with Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS @bethferacofitness Cut The Crap With Beth And Matt (podcast) Kasey Jo Orvidas - Health Mindset Coaching Certification Iron Business Blueprint - 90-Day Coaching Program