The numbers are in — and K-pop isn’t just part of the global conversation, it’s leading it. In this episode, we break down the 2025 IFPI Global Music Report and what it says about K-pop’s dominance worldwide. From chart-topping artists to streaming records, we look at where K-pop stands today and what that could mean for its future in India.

Which groups made the biggest impact? How is India emerging as a key market? And what can we expect next? Tune in for all the stats, tea, and desi K-pop dreams!