You know your biases, you’ve mastered the lingo, and you can tell a debut from a comeback—but have you ever wondered what goes on behind the scenes?

In this episode, we’re diving into how different K-pop labels shape their artists, from training systems to marketing strategies. What makes one group’s style distinct from another? How do companies build global fandoms? And why do some idols have a signature performance vibe?

Join us for a deep dive into the industry’s biggest players, their unique approaches, and what it all means for the future of K-pop.