Welcome to this year’s Black Friday Top Tips episode!
Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed.
Here's who's sharing their top tip for Black Friday 2024:
Amy Hind, Launch Gilbert Corrales, Leaf Yiqi Wu, Aimerce James Cowie, SHOPLINE Graham Murray, Genie Goals Gisela Benini, Genie Goals Becky Herbert, Launch Brad Houldsworth, Remarkable Commerce Jodie Guichard, Brightpearl by Sage And Noah Tucker, Social SnowballDive in:
[04:23] Optimize customer journey for effective Black Friday.
[06:53] Fix conversion tracking and analytics for Q4.
[09:54] Enhance data tracking to recover lost sales.
[14:02] Ensure timely, warranted exposure for Black Friday.
[16:50] Use giveaways to boost newsletter subscriptions efficiently.
[20:18] Test creatives and audiences early for Black Friday.
[25:42] Optimize marketing based on stock levels and trends.
Find the notes here: https://keepopt.com/223
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