Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.   In this episode, your hosts, Steve Kyles and Frank Garay dive into the powerful 7-11-4 rule that can transform your approach to building relationships and growing your business in the mortgage industry.   Steve shares insights on the importance of creating content, maintaining consistent interactions, and utilizing multiple platforms to establish trust and loyalty with your audience.   Discover how to effectively balance hunting for new clients while farming your existing relationships.   Don't forget to check out Frank's cheat sheet and book a 15-minute call at <a href= "http://frankcall.com/">frankcall.com</a> to learn more about implementing these strategies in your business!   Ready to learn more about transforming your business? Click here to explore the 8-week boot camp at <a href= "http://www.loanofficersuccess.com/" target="_blank" rel= "noreferrer noopener">www.loanofficersuccess.com</a>!    Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!