This week, I’m delighted to be joined by Dr. Vicky Sibson, Director of the First Steps Nutrition Trust, to talk about the challenges and regulations surrounding infant formula marketing. Vicky explains the importance of the WHO Code, which aims to protect infant health by regulating the marketing of breast milk substitutes, and clarifies what infant formula companies should and shouldn’t be doing in the UK. We also talk about the impact of digital marketing, the high costs of formula, and the role of baby clubs in undermining breastfeeding, and Vicky gives her advice on how to approach buying formula in a supermarket. My new book, ‘<a href='https://uk.jkp.com/products/supporting-the-transition-from-breastfeeding'>Supporting the Transition from Breastfeeding: a Guide to Weaning for Professionals, Supporters and Parents</a>’, is out now.You can get 10% off the book at the Jessica Kingsley press website, that&apos;s <a href='https://uk.jkp.com/'>uk.jkp.com</a> using the code MMPE10 at checkout. Follow me on Twitter <a href='https://twitter.com/makesmilk'>@MakesMilk</a> and on Instagram  <a href='https://www.instagram.com/emmapickettibclc/'>@emmapickettibclc</a> or find out more on my website <a href='https://www.emmapickettbreastfeedingsupport.com/'>www.emmapickettbreastfeedingsupport.com</a> Find out more about formula on <a href='http://infantmilkinformation.org'>InfantMilkInformation.org</a>And find out more about infant nutrition and the work of First Steps Nutrition Trust on their website - <a href='https://www.firststepsnutrition.org/'>https://www.firststepsnutrition.org/</a>This podcast is presented by <a href='https://www.emmapickettbreastfeedingsupport.com/'>Emma Pickett IBCLC</a>, and produced by <a href='https://www.emilycrosbymedia.com/'>Emily Crosby Media</a>.