🎙️ 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟏𝟎𝟎: Full-Circle Moment with Voltaire Santos Miran on Storytelling in Higher Ed.

In this milestone episode, I welcome Voltaire Santos Miran, Executive Vice President, Creative at Carnegie, the guest who unknowingly inspired this podcast’s creation and helped shape my approach to higher ed marketing.

Our conversation explores some powerful storytelling principles, here are a few:

🎯 𝐒𝐭𝐮𝐝𝐞𝐧𝐭𝐬 𝐚𝐬 𝐇𝐞𝐫𝐨𝐞𝐬, 𝐍𝐨𝐭 𝐭𝐡𝐞 𝐈𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐢𝐨𝐧

Voltaire stresses that while universities often focus on their own accolades, it’s the students who should be the true heroes of their storytelling.

Positioning the institution as the “guide” in each student’s journey resonates more deeply and creates lasting connections.

🎯 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 “𝐒𝐚𝐦𝐞 𝟕 𝐏𝐫𝐨𝐦𝐢𝐬𝐞𝐬”

Most universities share the same selling points—great faculty, strong alumni, and global opportunities—but Voltaire challenges us to go further.

Authentic, unique stories about real student experiences reveal what makes an institution genuinely distinct.

Want to elevate your storytelling?

🎧 Listen to the full episode for Voltaire’s insights, and connect with him on LinkedIn for more on human-centered higher-ed marketing!

#HigherEducation #Marketing #Storytelling