In today’s episode of the Education Marketing Leader podcast, I spoke with Melissa Greiner, VP of Marketing at CampusESP, about the crucial role parents play in the entire student journey – from the college selection process to graduation. 🎓👩‍🎓

Here's what we uncovered:

👉 Parent Engagement is Evolving

Colleges are recognizing that families are central to decision-making. Today's students WANT their parents involved, so institutions must adapt to meet this need. 👪

👉 Finding the Right Communication Mix

Email remains the go-to for parents – it's where they spend the most time. But when urgency is needed, SMS texting breaks through the clutter and drives action. 📩📱

👉 Overcoming Challenges in Communication

Limited time, money, and people? We hear you! 📉

Institutions need tools that not only streamline communication but also offer content support, making it easier to connect with parents effectively without adding extra strain on resources.

👉 Tailored Content is King

Blanket communications just don't cut it anymore. ❌ Personalization is key. By leveraging CRM integrations, schools can ensure that newsletters and portals provide parents with only the most relevant information.

👉 Boosting Student Retention Through Parent Engagement

Parents often act as the first line of support when students face challenges, whether it’s academic struggles or navigating the complexities of campus life. 🧑‍💻📚

Data shows that students with engaged parents have up to an 8% higher retention rate.

"Today's students turn to their families as advisors. If schools aren't communicating effectively with parents, they're missing a key part of the decision-making process." – Melissa Greiner 🎯

Engaging parents is about more than just sending information; it's about delivering meaningful, relevant content that supports students from admission to graduation.

🎧 If you want to dive deeper into these insights, catch the full episode on the [Education Marketing Leader podcast]. 🎙️

👉 Follow Melissa Greiner for more on parent engagement strategies and subscribe to the show for the latest trends in higher ed marketing!

Until next time. ✌️

#HigherEdMarketing #ParentEngagement #StudentSuccess #EducationMarketingLeader