We’ve been honing in on our “why” at MayeCreate this year.  Studying the concept introduced by Simon Sinek, reading the Power of a Positive Team, redefining our core values, and updating our mission statement.

It’s been an incredible way to learn about each other and why we do what we do. MayeCreate’s “Core 4” (our senior team) has been together for over 10 years so we know in our gut why we keep at this business and website building thing.

But as we bring on new team members and refine our marketing efforts, we felt like we needed a documented why and purpose to guide us.

So with all this self-evaluation we’ve been doing, when Monica heard about Ian Chamandy, owner of Blueprint Business Architecture who helps organizations define the one thing that makes them uniquely remarkable – in 7 words or less…

She had to know…HOW!?!

Monica has a virtual stack of Google Docs piling up with all of her notes from this year, so HOW ON EARTH could she break it down into 7 words or less?

In this episode, Ian explains how it all comes together in 3 easy steps and morphs into a talisman to design how your organization is managed and how it will communicate.

Get the full transcript and episode summary on our website: [link to episode]