In the early 2000s Abercrombie & Fitch was untouchable. Record profits, clothes that everyone wanted, and meticulous branding that was as effective as it was evocative. But times changed, and Abercrombie didn't. Teetering on the brink of bankruptcy in the 2010s, their turnaround story is nothing short of a miracle. With their stock up over 900% the last five years, we had to dive in. Leave a comment to be featured as the comment of the week next week! Head to https://benandemilshow.com for this week's bonus episode and to support the show! :) __ ZBIOTICS: Stock up on pre-alcohol now! Go to https://zbiotics.com/BAES to get 15% off your first order when you use BAES at checkout. If you're unsatisfied for any reason, they'll refund your money, no questions asked. MEUNDIES: Summer is here! Be prepared with MeUndies. Get 20% off your first order, plus free shipping, at https://meundies.com/baes __ Latest MEATBALL SPECIAL HERE: https://youtu.be/bF9FbRUtyrM Last week's episode HERE: https://youtu.be/TtMzvVzHk7M Watch the latest Ben & Emil On HERE: https://youtu.be/ZgLZQZ8oeQI This episode was shot and edited by Connor Rousseau / @ conrad_roussrad Follow us on instagram! @ benandemilshow @ bencahn @ emilderosa and @ conrad_roussrad Learn more about your ad choices. Visit megaphone.fm/adchoices