The nicotine wars are here, and they're heating up. With the rise in popularity of Zyn, the demand for nicotine pouches is only going up. This week we've got John Coogan, co-founder of Zyn competitor LUCY. John is remarkably well-versed on the history of the nicotine industry and spares no detail in bringing us up to speed on the fascinating business of giving people a sweet little nicotine buzz. Leave a comment to be featured as the comment of the week next week! And also, like this video, please! Thank you! Head to https://benandemilshow.com for this week's bonus episode and to support the show! :) __ LUMEN: Lumen is the world’s first handheld metabolic coach. It’s a device that measures yourmetabolism through your breath. And on the app, it lets you know if you’re burning fat orcarbs, and gives you tailored guidance to improve your nutrition, workouts, sleep, andeven stress management. If you want to take the next step in improving your health, go tolumen.me/BAES toget 15% off your Lumen! __ This episode was shot and edited by Connor Rousseau / @ conrad_roussrad Follow us on instagram! @ benandemilshow @ bencahn @ emilderosa and @ conrad_roussrad Learn more about your ad choices. Visit megaphone.fm/adchoices