About the Guest(s):

Steve Pyfrom is the Head of Strategy and Sales at The Nine Digital, a forward-thinking digital marketing agency specializing in the manufacturing industry. With an extensive background in pastoral ministry, Steve effortlessly transitioned to a sales career where he helps businesses flourish in the digital age. Leveraging over two decades of experience within the digital marketing realm, Steve and his team focus on innovative SEO strategies, website development, and comprehensive B2B marketing solutions to elevate brands and drive growth.

Episode Summary:

In this engaging episode of the People of Packaging podcast, host Adam Peek invites Steve Pyfrom from The Nine Digital to delve into the dynamic world of digital marketing and sales. Both sharing unique backgrounds in pastoral ministry, Adam and Steve explore how their experiences have shaped their capabilities in navigating business landscapes. As they discuss contemporary digital strategies, listeners will be drawn into the significance of digital transformation in the manufacturing sector.

Steve Pyfrom highlights the pivotal role of SEO, website development, and predictive marketing strategies in helping manufacturing entities thrive online. Through an insightful dialogue, Steve shares his approach to positioning The Nine Digital as a leader in the digital marketing space by prioritizing client needs and focusing on tailored, people-first solutions. Key takeaways emphasize the transformative potential of digital marketing, strategic partnerships, and the importance of maintaining an effective online presence in a competitive market. This episode is a must-listen for those seeking to understand the intersection of traditional business practices with modern digital strategies.

Key Takeaways:

* Digital Marketing Transformation: Marketing in the manufacturing sector is vital for staying competitive. Steve emphasizes the importance of entering the 21st century with effective digital strategies.

* SEO and Website Development: Underscoring the need for state-of-the-art, functional websites and predictive SEO strategies is crucial to long-term digital success.

* Client-Centric Approach: The Nine Digital focuses on understanding client vision and solving their specific business problems, placing a strong emphasis on discovery and strategy.

* From Pastoral to Sales: Steve describes how skills gained from a pastoral background, such as negotiation and crisis management, have been instrumental in his sales career.

* Detachment from Outcomes: Developing a non-attached attitude toward sales outcomes allows for more authentic client interactions and long-term relationship building.

Notable Quotes:

* "I want to come alongside what their vision is, what they're trying to accomplish, and then see if I can help them."

* "If I know that walking into a situation, I'm A, not going to get offended, B, not going to get thrown off, and C, I kind of know what to do."

* "We're building the foundation first before you build your house anywhere else."

* "For us, the goal is in SEO strategy, you want to have branded traffic and non-branded traffic."

* "You could say that I've always been in the business of conversion."

Resources:

* Steve Pyfrom on LinkedIn: Connect with Steve

* The Nine Digital Website: Explore The Nine Digital

Stay tuned for more insightful conversations on the People of Packaging podcast, where industry leaders and innovators share their expertise and vision. Listen to the full episode for an enriching journey into the transformative power of digital strategies in modern business landscapes.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com