In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy.
Chapters:
0:00 - Introduction and Episode Overview
0:12 - Welcoming Sam Foster
1:25 - The Vision Behind Frostfire Sauna & Cold Plunge
3:30 - Combining Wellness & Business as a Physical Therapist
6:15 - Building Community Through Shared Wellness Experiences
9:10 - How Frostfire Differentiates from Traditional PT Clinics
12:45 - Memberships, Walk-ins, and Client Experiences
15:30 - Overcoming Challenges and Building a Successful Business
18:40 - Advice for PTs Looking to Innovate
20:55 - Sam’s Vision for the Future of Frostfire
23:00 - The Importance of Community Collaboration
Sam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience. Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.
Key Points Discussed:
The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.
How combining sauna, cold plunge, and PT creates a holistic recovery environment.
Building community and fostering connections through wellness activities.
Strategies for engaging clients beyond clinical environments.
Sam's advice for PTs interested in non-traditional business models.
Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold Plunge
Target Audience: Physical therapists, wellness entrepreneurs, health and recovery enthusiasts, and individuals interested in alternative approaches to physical therapy.
Relevant Keywords: Physical therapy, wellness business, sauna, cold plunge, recovery therapy, Frostfire, PT entrepreneur, holistic recovery, community wellness, spa therapy, active recovery
Chapters:
0:00 - Introduction and Episode Overview
0:12 - Welcoming Sam Foster
1:25 - The Vision Behind Frostfire Sauna & Cold Plunge
3:30 - Combining Wellness & Business as a Physical Therapist
6:15 - Building Community Through Shared Wellness Experiences
9:10 - How Frostfire Differentiates from Traditional PT Clinics
12:45 - Memberships, Walk-ins, and Client Experiences
15:30 - Overcoming Challenges and Building a Successful Business
18:40 - Advice for PTs Looking to Innovate
20:55 - Sam’s Vision for the Future of Frostfire
23:00 - The Importance of Community Collaboration