Content creation is changing rapidly, and connecting with diverse generations—Gen Alpha, Millennials, Boomers, and more—requires a sharp strategy. Join Jimmy McKay, Tony Maritato, and Dave Kittle as they explore generational marketing trends, content types that resonate, and effective strategies for creating high-engagement video and social media content. From leveraging heat maps of content preference to unlocking powerful video production hacks, this episode dives deep into maximizing your audience reach and impact.

In This Episode:

Generational marketing insights and how different age groups prefer to engage with contentCreating high-impact long-form and short-form video contentOvercoming camera anxiety and leveraging 'batting practice' for better video performancesBuilding content packages for large and small-scale businessesReal-world case studies and practical takeaways for content creators

Target Audience: Content creators, marketers, business owners, healthcare professionals, and anyone looking to make their content stand out.

Special Guests: None (Host: Jimmy McKay; Co-Hosts: Tony Maritato, Dave Kittle)