In this special episode of PT Business Blueprint, Jimmy McKay interviews Duane Scotti, founder of <a href="https://sparkhealthyrunner.com/">Spark Healthy Runner,</a> to explore his unique approach to empowering runners with injury prevention, personalized coaching, and holistic support. Duane shares his journey from physical therapist and educator to building Spark Healthy Runner, a comprehensive online coaching platform for runners. They discuss the challenges of transitioning to a digital business, overcoming limiting beliefs in a cash-pay model, and how content creation has fueled his mission to revolutionize runner recovery. Tune in to learn valuable insights on growing a service-based business, creating evergreen content, and maintaining runner health and performance.Key Points Discussed:<ul><li>Building Spark Healthy Runner and combining running, PT expertise, and coaching.</li><li>Addressing the common myth that running causes injuries.</li><li>Shifting from traditional PT practice to digital coaching and education.</li><li>Key strategies for content creation and audience engagement.</li><li>Overcoming challenges in patient/client acquisition without paid advertising.</li></ul>Special Guest: Duane Scotti, Founder of Spark Healthy Runner