In this episode, we dive deep into game-changing approaches for physical therapists looking to elevate patient care, optimize marketing, and leverage the latest tech tools in their practice. 

0:00 - Introduction & recap of client success stories

3:15 - Creating engaging content for patient reach

9:22 - The Disney model: Market research through patient data

15:30 - Surprise and delight: How small gestures make a big impact

22:08 - Technology in PT: AI and future of clinical documentation

30:47 - Building trust and patient-centric care in therapy

40:10 - Case Study: Success with Vestibular First goggles

45:18 - Social media growth tactics for PTs on YouTube, Instagram

52:06 - Closing thoughts: Applying the 80/20 rule to practice

We discuss how to create impactful content for social media, the potential of diagnostic tools like Vestibular First, and the role of AI in practice management. You’ll learn about the power of the 80/20 rule for focusing efforts on high-impact activities, the significance of surprise and delight in client retention, and why it’s critical to meet patients where they are. Join us as we navigate these practical tips, featuring real-life insights into boosting client loyalty, scaling efficiently, and maximizing technology in physical therapy.

Key Points:

Using organic content to prime social media algorithms for patient reach

Surprise and delight: boosting client retention with thoughtful touches

How to apply the 80/20 rule to maximize productivity in practice

Optimizing content for long-term visibility on platforms like YouTube

Introducing diagnostic tools like Vestibular First for better patient outcomes

Balancing patient expectations with effective therapeutic interventions