This episode talks about the challenge of differentiation for solopreneurs, fractionals, and freelancers, emphasizing that while true originality is rare, making your approach completely yours is entirely possible. I’m breaking down differentiation into key elements: personal background, methodology, and story and encouraging you to lean into what makes your work distinct. The focus is on the importance of defining core values and an intellectual mission, as these provide a foundation for a brand that resonates with the right people and organizations. This episode also explores how visual and conceptual identity should genuinely reflect you, not just be a collection of trendy design choices. Ultimately, the takeaway is that your brand is not just about you, it’s about the people you want to connect with, so engage publicly, challenge norms when necessary, and evolve intentionally, to ensure that your brand remains a true reflection of what you stand for.

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