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174 | Why Your Website Copy Still Feels “Off” (Even If It Sounds Good)
April 18, 2025 · 15 min

📣 Psst… My new course The In-Demand Brand is launching soon—and podcast listeners get early access + exclusive bonuses. Join the waitlist here: heykristamarie.com/waitlist

Thinking about hiring a designer or copywriter to revamp your site? You’re not alone—but if your brand identity isn’t already super dialed in, even the best copy won’t connect the way you want it to.

In this episode, I’m sharing a real client example that reveals what really needs to happen before you outsource your website—and how to make sure the copy and design you invest in actually converts.

Topics discussed:

The root of “why your copy isn’t converting”The right time to hire a designer or copywriter3 clarity questions to answer before you outsourceHow brand strategy makes every investment work harder

This one is a must-listen if you’re ready to stop redoing your website every year—and start building a brand that does the heavy lifting for you.

✨ DM me on Instagram @heykristamarie and let me know your biggest takeaway or aha moment from today’s episode!

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Ways we can work together:

<<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out! <<Brand Photography>> Is it time to elevate your business with new brand photos?

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