This story was originally published on HackerNoon at: https://hackernoon.com/amazons-generative-ai-for-search-will-be-another-game-changer. "This will be a once in a generation transformation for Search." Check more stories related to tech-companies at: https://hackernoon.com/c/tech-companies. You can also check exclusive content about #amazon, #ecommerce, #ai, #artificial-intelligence, #business, #future, #chatgpt, #generative-ai, #web-monetization, #hackernoon-es, #hackernoon-hi, #hackernoon-zh, #hackernoon-vi, #hackernoon-fr, #hackernoon-pt, #hackernoon-ja, and more. This story was written by: @adrien-book. Learn more about this writer by checking @adrien-book's about page, and for more stories, please visit hackernoon.com. Amazon recently announced its plans to launch a generative AI tool destined to enhance search within its ecommerce platform. This announcement didn’t come through a press release… but via job postings. This comes as the battle for AI search heats up between tech giants. ChatGPT-like tools could transform Amazon’s e-commerce platform, probably for the better.