This story was originally published on HackerNoon at: https://hackernoon.com/an-intro-to-apple-search-ads-for-subscription-based-apps. Apple Search Ads are a mobile ad platform that allows developers to advertise their apps directly within the App Store search results Check more stories related to tech-companies at: https://hackernoon.com/c/tech-companies. You can also check exclusive content about #apple, #ads, #apple-search-ads, #apple-search, #advertising, #marketing, #digital-advertising, #startup-advice, and more. This story was written by: @MichaelStysin. Learn more about this writer by checking @MichaelStysin's about page, and for more stories, please visit hackernoon.com. Apple Search Ads are a mobile ad platform that allows developers to advertise their apps directly within the App Store search results. When users search for a specific keyword related to your app, your ad can appear at the top of the search results, thereby increasing your app's visibility and potential downloads. The secret lies in the rich, accurate marketing attribution data they provide.