This story was originally published on HackerNoon at: https://hackernoon.com/how-to-use-deepar-for-ar-effects-on-amazon-ivs-live-streams. Now that people are more accustomed to using video technology, AR stands to dial up both the functionality and fun factor of the medium. Check more stories related to tech-stories at: https://hackernoon.com/c/tech-stories. You can also check exclusive content about #amazonivs, #streaming, #live-streaming, #ar, #deepar, #virtual-world, #good-company, #hackernoon-top-story, #hackernoon-es, #hackernoon-hi, #hackernoon-zh, #hackernoon-vi, #hackernoon-fr, #hackernoon-pt, #hackernoon-ja, and more. This story was written by: @amazonivs. Learn more about this writer by checking @amazonivs's about page, and for more stories, please visit hackernoon.com. We’re in the era of widespread video communications in our daily personal and professional lives. Now that people are more accustomed to using video technology, AR stands to dial up both the functionality and fun factor of the medium. From facilitating realistic makeup and beauty effects to virtual accessory try-ons and real-time background replacements, the powerful multiplatform SDK from DeepAR is being used by almost 8,000 developers worldwide for web-based and mobile applications. The startup’s proprietary AR technology allows companies of all sizes to add AR effects to any iOS, Android, macOS or HTML5 application with just a few lines of code, an integration process that takes hours, not days. Once created, AR assets can be reused automatically for any platform.