If you’ve ever wondered how creative entrepreneurs actually stay organized behind the scenes, this episode with Kesh Jay of By Second Society is a must-listen. Kesh is a brand strategist and designer, creating high-end brands with a touch of character.

Eden sits down with Kesh to talk all about the daily, weekly, and monthly habits that keep her grounded while running a thriving brand strategy studio. From her transition out of a burnout-heavy tech career to becoming a full-time designer, Kesh shares how structure became her unexpected superpower, and why discipline matters even more in a creative business.

They dive into how Kesh plans her weeks, how she balances content creation with client work, and why personal projects are key to keeping her creativity alive. You’ll also hear honest thoughts on avoiding burnout, redefining productivity, and staying inspired in an online world that’s constantly moving. If you’ve been craving more rhythm and less chaos in your creative business, this episode will feel like a deep breath - so come listen!

Follow Kesh on IG: https://www.instagram.com/bysecondsociety/

Kesh's website: https://bysecondsociety.com/

Come join our Flash Photography Workshop in NYC on November 12th, 2025! You'll learn how to shoot on camera and off camera flash, with a plethora of techniques to absolutely stun your ideal clients and explode your portfolio. After class is over, you'll have multiple hours in studio to practice your new skills while Eden helps you troubleshoot! https://edenstrader.com/in-person-flash-photography-workshop

If you enjoyed today's episode, please:

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!