In this episode, we welcome Matt Brenner, founder of Double Your Dojo, an organic marketing agency for martial arts schools.
Matthew introduces the 'Triangle Codex', a three-step system designed to help martial arts schools attract students without relying on ads.
You can learn about Matt online at the links below:
Matt emphasizes the role of martial arts in personal development. We touch on parenting styles, the relevance of therapy, and the unique challenges martial arts school owners face.
The Union Staffing Group sponsors The BizJitsu Podcast. This full-service boutique recruitment firm focuses on uniting great companies with high-performing sales, marketing, and operational talent and Groundwork Chiropractic, your foundation to function wellness.
Follow us on Instagram: @BizJitsu_Podcast | @vincepacleb | @archie_dane | @groundworkchiropractic
Chapters
00:00 Introduction to The BizJitzu Podcast
00:30 Meet Matt Brenner: Founder of Double Your Dojo
01:34 The Black Belt Business Academy Explained
03:03 The Journey from Karate to Jiu-Jitsu
05:14 Overcoming Shyness Through Martial Arts
08:40 The Importance of Being Uncomfortable
09:09 Gentle Parenting vs. Tough Love
12:40 Navigating Parenting Challenges
19:09 The Role of Therapy in Modern Parenting
20:25 Jiu-Jitsu as a Form of Therapy
22:32 Genetics and Jiu-Jitsu Performance
24:25 Applying Karate Principles to Jiu-Jitsu
26:04 The Path to Becoming a Martial Arts Instructor
30:16 The Impact of a Single Conversation
32:36 Finding Success in Martial Arts Business
34:32 The Turning Point: Enrolling 29 Students
39:18 The Triangle Codex: A Sustainable Growth Strategy
42:02 Mass Enrollment: Selling One to Many
48:28 Building Rapport: Pre-Event Communication
54:14 Creating Irresistible Offers: Scarcity and Urgency
01:00:41 The Art of Listening: Effective Sales Techniques
01:12:04 Understanding Client Objections and Guarantees
01:15:44 The Importance of Action-Based Guarantees
01:16:25 Universal Principles in Business and Marketing
01:17:32 Building a Sales Funnel for Success
01:18:51 The Role of Marketing in Business Growth
01:21:23 The Risks of Rapid Growth in Business
01:22:14 Rapid Fire Jiu-Jitsu Questions
01:25:00 Navigating Clickiness in Martial Arts Schools
01:27:40 Sales Process Insights from a Consumer Perspective
01:34:40 Advice for Martial Arts Academy Owners
01:35:45 Connecting with Matthew Brenner
Keywords
martial arts, jiu-jitsu, business coaching, parenting, therapy, confidence, entrepreneurship, organic marketing, self-defense, personal growth, martial arts, student enrollment, organic marketing, sales techniques, fitness industry, business growth, communication strategies, customer rapport, marketing strategies, sustainable growth, client objections, action-based guarantees, business principles, sales funnel, marketing, rapid growth, jiu-jitsu, martial arts schools, sales process, academy owners