Inside the Secret Elevator: How a 20-Year-Old with No Connections Crashed the Luxury Boardroom When Tim Robertson walked into a Rolls-Royce dealership with nothing but a Wix design and raw ambition, he never expected to be whisked up a hidden elevator to pitch executives. This secret passage became his unlikely entry into the world of ultra-luxury, where novelty and narrative trump products. Discover Tim's provocative "Luxury 3.0" framework challenging French heritage dominance, why emerging markets are rewriting luxury's rules, and how challenger brands create intimacy at scale. From pop-up experiences to intellectual property as hidden gold mines, this episode reveals the invisible architecture behind what the ultra-wealthy really buy.