Join us with Rick Vargas, a veteran Marketing Ops and Revenue Ops leader and strategic consultant, as he discusses the fundamental link between unified data and more intelligent automation and analytics.  Learn why breaking down data siloes and operating with unified data is a must-have given macroeconomic conditions - regardless of industry. Rick will also share real-world examples and offer advice on where organizations should get started if they need more intelligent process automation.

Rick Vargas is a highly experienced operations professional, technologist, and consultant, with stints at D&B, Capgemini, and Solomon Consulting Group. Rick now leads business innovation and development within Cognizant’s Digital Operations Intelligent Automation Automation practice, covering communications, media, and technology.

TRUTHS OF THE DAY

RICK: THE IMPORTANCE OF DATA FOR CUTTING COSTS

“It's in that process of driving efficiencies into the business where data becomes so important because you cannot just rip and replace or rip and don't replace an application without having control over the information and the impact, up funnel and down funnel, that that information has.”

RICK: WE NEED TO BRING INNOVATIVE APPROACHES TO TAKE COST OUT

“When things happen in silos, that tends to be when the inefficiencies come up and the inefficiencies lead to higher costs for the clients. So as a service provider, when we're competing in this space, we compete on experience, capabilities, and we also compete on price.”

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