Errrr, how do you find illustration work in 2025? Pitching? Instagram? Postcards? SEO? 

In this nice an' juicy episode we’re answering the 'Heeelp, how do I find clients as an illustrator?' question.

What worksWhy we don’t “hunt” clients 😅SEO tips to help the right people trip over youHow to be pals with art directorsPitching can feel YUCK (but it doesn't have to)Old-skool stuff that still worksSHOW YOUR WORK, PLEASE

Timestamps, for people who like that sort of thing: 00:00 – Listener question: “How do I find clients?” 01:00 – Why “hunting” clients feels weird (and what to do instead) 02:30 – Laying out your stall: making your online presence irresistible 04:30 – SEO tips to help clients find you 05:15 – The rise and fall of illustration directories and annuals 06:45 – Do postcards still work? (Short answer: yes!) 08:10 – Instagram, visibility and staying top of mind 10:00 – DMs and the etiquette of messaging clients 12:00 – What not to do when reaching out 13:30 – Building genuine relationships over time 15:00 – Do you need an agent or gallery? 16:00 – How to sell your own work (without a gallery) 17:00 – Strategic competitions and why they matter 18:00 – Cards, shops and flinging mud (yes, really)

Links we mentioned:

World Illustration AwardsJo OverendPicture Hooks MentoringGood Ship Illustration Courses

Byeeee for now!

x The Good Ship Illustration (Helen, Katie & Tania)

Come and say hello! ✏️ @thegoodshipillustration🌏 www.thegoodshipillustration.comp.s. We love answering your illustration questions. Click here to submit your question for The Good Ship Illustration Podcast 🎙