Tom BourneTom Bourne is the Creative Director of Select First, a small and highly flexible, full-service PR and marketing agency that's been helping interior and built environment brands stand out for over 25 years. Based in Tunbridge Wells in the southeast of the UK, they work with flooring and interiors clients from the UK and across Europe.
Involved in direct marketing, electronic campaigns and traditional PR daily, Tom works with clients on numerous specialised projects, including brochure materials, website development, and integrated communications campaigns
I spoke to Tom via Zoom in May 2025 a few days before Clerkenwell Design Week..
In this episode, we discover how Tom developed his skills in the publishing industry. The importance of authenticity in marketing. Why manufacturers should take responsibility for the full cycle of their products and their environmental impact. How informed decisions and understanding definitions helps make sustainable choices.
And why, if you really want to understand products, you should go on a factory visit.
LinksSelect First website https://www.selectfirst.com/
LinkedIn Tom https://www.linkedin.com/in/tombournepr/?originalSubdomain=uk
Select First https://www.linkedin.com/company/select-first-limited/posts/?feedView=all
1% for the Planethttps://www.onepercentfortheplanet.org
The Anti-greenwash charterhttps://antigreenwashcharter.org/
Clerkenwell Design Week-The Gallery Clerkenwellhttps://www.clerkenwelldesignweek.com/exhibitors/gallery
How to be a kick-ass Interior Designer. Come and join us on the Interior Design BA(Hons) course at the University of Plymouth. https://www.plymouth.ac.uk/courses/undergraduate/ba-interior-design
Thanks to
Dave Clarke from @iamthehow (http://www.iamthehow.com) for production support and invaluable advice in the setting up of this Podcast.
Kay Hanson (https://www.instagram.com/kay_v_hanson/) for her planning support and co-hosting for these and our educational podcasts for the University of Plymouth
Mark Frith (https://www.markfrith.uk/) for composing the music and all your support and advice along the way.
I’d really like to hear feedback on the podcast. Leave a comment or get in touch via the website or Instagram.
Website
http://www.multistorythinking.com/contact
https://www.instagram.com/forster_jonathan/
Thanks for listening. Bye for now
Research and collaboration