Today I'm joined by Ali Schwanke for a coaching session to map out how she can add $100K in creator income to her thriving services business.
We dive deep into pricing, bundling digital products, and leveraging Ali’s existing audience—showing exactly how to build profitable, scalable offers without cannibalizing core services.
You'll learn our approach to identifying your best passive income opportunities, packaging your expertise into clear products, and quickly validating your idea before launching.
Timestamps:00:00 Introduction01:13 Marketing Is Simple When Your Strategy Is Sound03:07 Escaping Marketing Chaos06:18 Why Most LinkedIn Outreach Fails08:02 How Ali Built Simple Strat10:08 Growing Her HubSpot YouTube Channel15:59 Mapping Revenue & Audience Assets21:11 Finding Ali’s Best Passive Income Opportunities25:48 How to Price & Package Digital Products38:51 Using Decoy Pricing To Boost Sales46:39 Designing the Perfect Pilot Program55:18 Recap & Next Steps
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Learn more about The Nathan Barry Show: https://nathanbarry.com/show
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Follow Ali:LinkedIn: https://www.linkedin.com/in/alischwankeWebsite: https://www.alischwanke.comInstagram: https://www.instagram.com/alischwanke/X: https://x.com/alischwankeYouTube: https://youtube.com/@HubSpotHacks
Featured in this episode:Simple Strat: https://www.simplestrat.comMarketing Deconstructed: https://marketingdeconstructed.comHubSpot Hacks: https://youtube.com/@HubSpotHacksTubebuddy: https://www.tubebuddy.comKit: https://kit.com
Highlights:00:09 – We need to retrain how we think about marketing01:13 – “Marketing is simple when strategy is sound”03:07 – Start with what already works08:20 – From YouTube tutorials to a $2M agency16:00 – Potential offers and decoy pricing45:40 – Becoming the “Oprah of marketing”