Today I’m joined by Laura Sprinkle for a live coaching session on scaling her new affiliate-tracking SaaS, Rootabl, from $5,000 MRR to $25,000 MRR while maintaining the flexibility and freedom she values.
Laura has deep expertise in affiliate launches and is now shifting into the software world - facing new challenges like churn, onboarding friction, and deciding which features to build first.
We map out her next steps - from clarifying her ideal target customer and harnessing personal branding for trust, to using direct outreach as a repeatable engine for sustainable growth. You’ll learn why concierge migrations can be a secret weapon, how to choose the right community integrations, and why narrowing your audience often leads to better results.
Timestamps:00:00 Introduction01:14 Why Creator-Led SaaS Is Harder (Yet More Rewarding)02:39 How Laura Reached $5K MRR07:36 Tackling Churn and Onboarding Friction11:29 Using Personal Branding to Increase Conversions14:55 The Direct Sales Flywheel Explained19:48 Turning “Concierge Migrations” into a Competitive Advantage30:57 Choosing Your Integrations Wisely31:24 New Features vs. Doubling Down on Existing Ones37:17 Reducing Churn40:16 Narrowing Your Customer Profile for Faster Growth45:45 Using Outreach to Drive Predictable Revenue47:11 Introducing Tiered Pricing for Expansion50:26 Tracking Progress & Staying Focused51:52 The Power of Iteration in SaaS Growth01:02:54 Closing Thoughts
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Follow Laura:Website - https://laurasprinkle.com/ Rootabl (10% discount) - https://rootabl.com/special-offer/ Instagram - https://www.instagram.com/imlaurasprinkle/ Linkedin - https://www.linkedin.com/in/imlaurasprinkle/
Featured in this episode:- Rootabl: https://rootabl.com - Kit: https://kit.com - Mighty Networks: https://www.mightynetworks.com