Today I'm joined by Sam Vander Wielen, a former lawyer who built an eight-figure creator business while recovering from brain surgery.
In this episode, we explore how Sam went from burnt-out lawyer to building a $1.6M/year digital product business with just one full-time employee.
She shares the strategy behind her evergreen funnel, the mindset shifts that helped her grow, and the systems that kept the business running after losing both of her parents.
Timestamps:00:00 Introduction01:16 Discovering Her True Calling in Business03:00 Frustrations with the Legal Industry06:15 Early Signs of Entrepreneurial Spirit08:55 Food Blog to Legal Templates Pivot10:24 Starting with SEO and Organic Content13:01 First Month Revenue & Early Wins15:47 Scaling to 1.6M with One Product17:19 “All Roads Lead to the Email List”18:42 Evergreen Webinar Funnel that Converts21:04 Ad Strategy & Scaling Mistakes23:29 Voice of Customer Research System26:30 The Power of a Simple Product Suite28:04 Navigating Brain Surgery & Caregiving33:45 Building a Business While Grieving38:50 Dropping Social Media & Saying No41:27 Systems for Automation & Scrubbing43:30 The Power of Writing a Weekly Newsletter44:52 Book Launch: When I Start My Business I’ll Be Happy47:10 Why “Community Over Competition” is BS49:18 Preparing for Craft & Commerce51:17 What’s Next for Sam
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Follow Sam:Newsletter: https://www.samvanderwielen.com/samsidebarInstagram: https://www.instagram.com/samvanderwielenWebsite: https://www.samvanderwielen.comBook: When I Start My Business I’ll Be Happy – available wherever books are sold
Featured in this episode:Ultimate Bundle: https://www.samvanderwielen.com/ultimate-bundleKit: https://kit.comMelissa Griffin: https://melissagriffin.comCraft + Commerce: https://convertkit.com/craft-commerce