Guest: Holly, Ignite's Communications expert

Your competitors down the road might have half the expertise, but they're stealing your potential clients with a content strategy." In this revealing minisode, Holly breaks down what happens when social media expectations crash into clinical reality. She analyses a review from a patient who followed a clinic for months on Instagram, only to have her heart sink upon arrival at a cramped, noisy space, nothing like the luxurious setting portrayed online.

With three years of communications expertise, Holly explains why authenticity matters more than glamour, how content strategy is now essential infrastructure for clinic success, and why, in 2025, people check Instagram before Google reviews. This bite-sized episode delivers a crucial wake-up call for clinic owners: your social content isn't just marketing, it's setting expectations that can make or break patient trust from the moment they walk through your door.

If you're looking to get a tailored content strategy made for you and your clinic, check out Ignite and book a free strategy call.