Rory Sutherland, one of the world's foremost experts on consumer behaviour and the Vice Chairman of Ogilvy Advertising, joins Alex for a compelling discussion on the rising cost of property and its multifaceted impact on the economy, society, and the environment. Rory, an accomplished author and thought leader, delves into the need for a more democratic and egalitarian approach to property ownership. He shares insights on the challenges and potential solutions for building new towns, tackling NIMBYism, and the repercussions of skyrocketing property prices on the housing market and creative communities.